Municipal Parking Operations

We partner with you to maximize returns on your municipal parking assets.

YOUR CITY'S PERFECT MATCH

Municipal parking operations often include a mix of surface lots, garages, and both on-street and off-street parking—each with its own set of operating procedures, staffing needs, equipment, and enforcement challenges. At Reimagined Parking, we understand that managing municipal parking systems requires a knowledgeable, experienced partner.

As the largest operator of municipal parking systems in the U.S., Reimagined Parking oversees parking programs for cities across North America. Our proven expertise includes full-service patrol and enforcement, advanced automation and technology management, and responsive customer support. We deliver the operational efficiency and revenue performance that municipalities need to serve their communities effectively.

WE DO MORE

Reimagined Parking and its subsidiaries focus on building strong client and customer relationships to ensure maximum responsiveness and optimize returns on your parking assets. Our corporate structure is designed to provide high levels of support to our municipal clients and frontline staff, allowing us to be highly adaptable and deliver more than our competitors.

Case Studies

Discover how Reimagined Parking can elevate your city’s parking operations in the following case studies.

Reimagined Parking | Municipal Parking | Sutter Stockton Garage

Sutter-Stockton Garage

Find out how we improved customer safety and satisfaction and reduced vehicle break-ins by 83%.

City of Omaha

Find out how we increased on-street revenue by 70% and lowered payroll hours by 30%.

City of Hartford

Find out how we increased revenue by 50% with a collection rate of 85%.

YOUR COMMUNITY PARKING MANAGER

Reimagined Parking provides a full range of parking services to our municipal clients. Whether you require management support for a single block of on-street parking or a combination of large garages and surface parking lots, we have the services your city needs to provide a smooth parking operation for your citizens.

MUNICIPAL SYSTEM MANAGEMENT

For municipal governments, we know the importance of balancing public relations with optimal business practices and development partners. The requirements for planning and executing a large municipal parking system are extensive. That’s why Reimagined Parking has developed a successful business model, based on a wide breadth of municipal experience, crafted to adapt and respond to the demands of government bodies and other stakeholders.

REPRESENTING YOUR CITY

The Reimagined Parking Ambassador training approach is characterized by the mindset that our parking staff are representatives of your city or community. Our staff are not only enforcing parking, cashiering, performing maintenance, or other operational tasks – we are also the positive face of parking for the customers and citizens in your city.

CITATION PROCESSING

Reimagined Parking has developed a full set of features to manage every aspect of citation processing. From customer initiation to final citation resolution, everything is incorporated into one management system. With the newest technology and a user-friendly interface, the system can easily accommodate online payments, ticket backlogs, calls from violators, SQL database, data queries, remote hosting, real-time communication, notice printing, mailing notices, and posting payments.

Meet the Expert

Laura Lierz - Vice President, Municipal Services

Laura Lierz – Vice President, Municipal Services

Laura joined Reimagined Parking in 2019 as Vice President of Municipal Services to serve the company’s public-sector clients exclusively. She has more than 26 years of experience in the parking industry and has acted in various professional capacities.

Laura began her career in the parking industry as an event attendant at the University of Colorado Boulder. She went on to manage events and enforcement, special projects, and summer conference sales and support the parking management system. Laura transitioned to the private sector, where she spent the next 19.5 years at T2 Systems in multiple roles, including support, account management, business development, and operations. Under operations, she developed and managed the lead generation and product consultant teams. Laura transitioned to Cale America in 2015, where she was responsible for account management and business development. She is frequently associated with providing organizations with analyses of their current parking operations and demonstrating products, services, and how to improve efficiencies and ROI.

Laura is a founding member of NWPA (now known as PIPTA) and currently serves as PIPTA Chair. She is passionate about parking and has presented on various topics at IPMI and state and regional associations.