Municipal parking operations often include a mix of surface lots, garages, and both on-street and off-street parking—each with its own set of operating procedures, staffing needs, equipment, and enforcement challenges. At Reimagined Parking, we understand that managing municipal parking systems requires a knowledgeable, experienced partner.
As the largest operator of municipal parking systems in the U.S., Reimagined Parking oversees parking programs for cities across North America. Our proven expertise includes full-service patrol and enforcement, advanced automation and technology management, and responsive customer support. We deliver the operational efficiency and revenue performance that municipalities need to serve their communities effectively.
Reimagined Parking and its subsidiaries focus on building strong client and customer relationships to ensure maximum responsiveness and optimize returns on your parking assets. Our corporate structure is designed to provide high levels of support to our municipal clients and frontline staff, allowing us to be highly adaptable and deliver more than our competitors.
Discover how Reimagined Parking can elevate your city’s parking operations in the following case studies.
For municipal governments, we know the importance of balancing public relations with optimal business practices and development partners. The requirements for planning and executing a large municipal parking system are extensive. That’s why Reimagined Parking has developed a successful business model, based on a wide breadth of municipal experience, crafted to adapt and respond to the demands of government bodies and other stakeholders.
The Reimagined Parking Ambassador training approach is characterized by the mindset that our parking staff are representatives of your city or community. Our staff are not only enforcing parking, cashiering, performing maintenance, or other operational tasks – we are also the positive face of parking for the customers and citizens in your city.
Reimagined Parking has developed a full set of features to manage every aspect of citation processing. From customer initiation to final citation resolution, everything is incorporated into one management system. With the newest technology and a user-friendly interface, the system can easily accommodate online payments, ticket backlogs, calls from violators, SQL database, data queries, remote hosting, real-time communication, notice printing, mailing notices, and posting payments.
Laura joined Reimagined Parking in 2019 as Vice President of Municipal Services to serve the company’s public-sector clients exclusively. She has over 30 years of experience in the parking industry and has acted in various professional capacities.
Laura began her career in the parking industry as an event attendant at the University of Colorado Boulder. She went on to manage events and enforcement, special projects, and summer conference sales and support the parking management system. Laura transitioned to the private sector, where she spent 20 years at T2 Systems in multiple roles, including support, account management, business development, and operations. Under operations, she developed and managed the lead generation and product consultant teams. Laura transitioned to Cale America in 2015, where she was responsible for account management and business development.
Laura is a founding member of NWPA (now known as PIPTA) and just ended her term as vice-chair. She was elected to IPMI’s PTMP Board of Directors in 2024. Laura is passionate about parking and has presented on various topics at IPMI and state and regional associations.
Jason Sutton is a recognized leader at the intersection of technology, service, and innovation, with a proven track record of transforming vision into scalable, impactful solutions. With decades of experience developing municipal parking strategies, guiding curbside products, and downtown engagement, Jason brings a thoughtful, customer-centric approach to solving complex challenges across the mobility and smart city sectors.
As a forward-thinking executive, Jason has led multidisciplinary teams at SP+, Passport, and Duncan Solutions to deliver high-performing operations and innovative software solutions that improve the way cities serve their communities. His leadership style emphasizes clarity of vision, operational excellence, and authentic partnership with clients, stakeholders, and industry providers alike. Jason frequently contributes to industry conversations around urban mobility, digital transformation, and public-private collaboration. He is passionate about aligning technology with purpose—building platforms that empower cities, improving everyday experiences, and driving measurable results.
Whether contributing to livable and equitable communities, elevating brand presence, or leading product innovation, Jason’s approach is rooted in trust, strategic thinking, and a relentless drive to serve.
Contact one of our Reimagined Parking representatives now.
